Why Professional Photos Make a Big Difference
If you want your home to stand out in today’s fast-moving real estate market, it's not just about price and location anymore. First impressions happen online. And the quality of your real estate photos can make or break buyer interest.
That means professional photography isn’t just a luxury—it’s a necessity.
But even the best photographer can only do so much if the home isn't ready. Here's how to prep your home to look its absolute best on camera—and why it's worth the effort.
According to a Redfin study, listings with professional photos sell faster and for more money than those with amateur snapshots. In fact, homes priced between $200,000 and $1 million that used professional photography sold for $3,400 to $11,200 more. Not only that, they received significantly more online views and attention from buyers.
Professional photographers know how to frame rooms, use lighting to their advantage, and highlight a home’s best features. But more importantly, they understand how buyers see homes—and what compels them to schedule a showing.
So, what can you do to make sure your home shines for the camera?
Home Prep Checklist for Real Estate Photography
1. Declutter Every Room
Less is more. Remove unnecessary items from countertops, tables, and shelves. Think hotel-room minimalism—clean, spacious, and inviting.
2. Deep Clean Everything
A spotless home photographs better. Make sure windows are streak-free, floors are vacuumed, and mirrors are polished. Pay extra attention to kitchens and bathrooms.
3. Let There Be Light
Replace any burnt-out bulbs and open all curtains or blinds to let in as much natural light as possible. Photographers often rely on a combination of natural and artificial light to capture the best shots.
4. Depersonalize the Space
Remove family photos, kids' artwork, and anything too specific to your personal taste. The goal is to help buyers imagine themselves living there.
5. Style Like a Pro
A little staging can go a long way. Fluff pillows, add fresh flowers or greenery, and set the dining table simply but tastefully. Neatly fold towels and tidy up furniture arrangements.
6. Don’t Forget the Outdoors
Curb appeal matters. Mow the lawn, sweep walkways, and remove any clutter from porches and patios. If you have outdoor furniture, make sure it looks clean and inviting.
The Bottom Line
Professional real estate photography can elevate your listing, drive more buyer interest, and ultimately help you sell faster and at a higher price point. But a great photo starts with a well-prepared home.
By taking the time to declutter, clean, and stage your home before your photo shoot, you’ll be setting the scene for stunning, scroll-stopping images that capture attention and drive results.
In today’s competitive market, the difference between a quick sale and a stale listing might just come down to the photos. Make them count.
